Advertisement Unit	Dimensions (Pixels)	Platform	Initial Load (Max)	Polite Load (Max)	Video / Animation	Acceptable Formats	Z-Index Range	Rich Media	Description	Lead Time	Examples
	Billboard	970x250	Desktop	200KB	2MB	- 30 sec length maximium - Max. 3 loops - HTML 5 animations must not be high in CPU usage. - Video must include Pause, Play, Mute controls at minimum - 24 FPS minimum for video - Sound must be User initiated	JPG, PNG, GIF, HTML5, Tags	0 - 999	Yes	- Appears at top of page above article content - Standard IAB in-line placement	2 business days	See Example
	Leaderboard	728x90	Desktop	200KB	2MB	- 30 sec length maximium - Max. 3 loops - HTML 5 animations must not be high in CPU usage. - Video must include Pause, Play, Mute controls at minimum - 24 FPS minimum for video - Sound must be User initiated	JPG, PNG, GIF, HTML5, Tags	0 - 999	Yes	- Appears at top of page above article content - Standard IAB in-line placement	2 business days	See Example
	Medium Retangle	300x250	Desktop	200KB	2MB	- 30 sec length maximium - Max. 3 loops - HTML 5 animations must not be high in CPU usage. - Video must include Pause, Play, Mute controls at minimum - 24 FPS minimum for video - Sound must be User initiated	JPG, PNG, GIF, HTML5, Tags	0 - 999	Yes	- Appears on the right side of content area inside the right sidebar rail of content area (top and/or bottom). - Standard IAB in-line placement	2 business days	See Example
	Half-Page	300x600	Desktop	200KB	2MB	- 30 sec length maximium - Max. 3 loops - HTML 5 animations must not be high in CPU usage. - Video must include Pause, Play, Mute controls at minimum - 24 FPS minimum for video - Sound must be User initiated	JPG, PNG, GIF, HTML5, Tags	0 - 999	Yes	- Appears on the right side of content area inside the right sidebar rail of content area. - Standard IAB in-line placement	2 business days	See Example
	Tower Unit	300x1050	Desktop	200KB	2MB	- 30 sec length maximium - Max. 3 loops - HTML 5 animations must not be high in CPU usage. - Video must include Pause, Play, Mute controls at minimum - 24 FPS minimum for video - Sound must be User initiated	JPG, PNG, GIF, HTML5, Tags	0 - 999	Yes	- Appears on the right side of content area inside the right sidebar rail of content area. - Standard IAB in-line placement	2 business days	See Example
	Skin Takeover	1600x800	Desktop	200KB		- 30 sec length maximium - Max. 3 loops - HTML 5 animations must not be high in CPU usage. - Video must include Pause, Play, Mute controls at minimum - 24 FPS minimum for video - Sound must be User initiated	JPG, PNG, GIF, HTML5, MOV, MP4, PSD	0 - 999	Yes	- Appears on the left, right and top outer content areas of website.	If RankedBoost creates: 2 business days after receiving asset files. If Advertiser creates: 5 business days.	See Example

	Advertisement Unit	Dimensions (Pixels)	Platform	Initial Load (Max)	Polite Load (Max)	Video / Animation	Acceptable Formats	Z-Index Range	Rich Media	Description	Lead Time	Examples
	Mobile Rectangle (In-Content Area)	300x250	Mobile Tablet	200KB	600KB	- 30 sec length maximium - Max. 3 loops - HTML 5 animations must not be high in CPU usage. - Video must include Pause, Play, Mute controls at minimum - 24 FPS minimum for video - Sound must be User initiated	JPG, PNG, GIF, HTML5, Tags	0 - 999	Yes	- Appears near the top and varies of locations inside the content area - Standard IAB in-line placement for mobile	2 business days	See Example
	Mobile Banner	320x50 or 320x100	Mobile Tablet	100KB	300KB	- 30 sec length maximium - Max. 3 loops - HTML 5 animations must not be high in CPU usage. - Video must include Pause, Play, Mute controls at minimum - 24 FPS minimum for video - Sound must be User initiated	JPG, PNG, GIF, HTML5, Tags	0 - 999	Yes	- Appears at the top of content area	2 business days	See Example
	Sticky Anchor Ad	300x50 or 320x50	Mobile Tablet	100KB	300KB	- 30 sec length maximium - Max. 3 loops - HTML 5 animations must not be high in CPU usage. - Video is not allowed	JPG, PNG, GIF, HTML5, Tags	0 - 999	Yes	- Appears at the bottom of screen and scrolls with the user	2 business days	See Example

	Advertisement Unit	Dimensions (Pixels)	Platform	Initial Load (Max)	Polite Load (Max)	Video / Animation	Acceptable Formats	Z-Index Range	Rich Media	Description	Lead Time	Examples
	Pre-Roll Video (In-Stream)	16x9 Ratio, 1920x1080 maximium (fill to video player)	Desktop Tablet Mobile			- 30 sec length maximium - 15MB maximium video file size	MOV, MP4, VPAID 2.0, VAST 3.0	0 - 999	No	- 15 or 30 second video advertisement that will play before the video content - Due to GDPR we have to site host all preroll videos that runs in EU territories	2 business days	See Example

	Video	Audio	CPU Usage	Distinguishing Ads	Tags
	Video files should be provided in either MP4 or Quicktime MOV formats. Maximium of 30 second video play time.	All audio from advertisement must be user-initiated (user clicks to: mute/un-mute). The default state should be muted.	Advertisments are allowed a maximium average around 65% CPU usage (occasional spikes are allowed) during host initiated execution.	Advertisement space and ad unit content must be clearly distinguishable from the webpage content. The ad unit must have easy to see borders and not should not be confusing with page content.	3rd party tags need to be https secured. We do not accept 3rd party ad tags built in Flash. Trackers that gather a user’s personal data are not allowed.