Ad Specifications
Desktop Ads
Display ads seen by Desktop devices.
| Advertisement Unit | Dimensions (Pixels) | Platform | Initial Load (Max) | Polite Load (Max) | Video / Animation | Acceptable Formats | Z-Index Range | Rich Media | Description | Lead Time | Examples | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Billboard | 970x250 | Desktop | 200KB | 2MB | - 30 sec length maximium - Max. 3 loops - HTML 5 animations must not be high in CPU usage. - Video must include Pause, Play, Mute controls at minimum - 24 FPS minimum for video - Sound must be User initiated | JPG, PNG, GIF, HTML5, Tags | 0 - 999 | Yes | - Appears at top of page above article content - Standard IAB in-line placement | 2 business days | See Example | ||
| Leaderboard | 728x90 | Desktop | 200KB | 2MB | - 30 sec length maximium - Max. 3 loops - HTML 5 animations must not be high in CPU usage. - Video must include Pause, Play, Mute controls at minimum - 24 FPS minimum for video - Sound must be User initiated | JPG, PNG, GIF, HTML5, Tags | 0 - 999 | Yes | - Appears at top of page above article content - Standard IAB in-line placement | 2 business days | See Example | ||
| Medium Retangle | 300x250 | Desktop | 200KB | 2MB | - 30 sec length maximium - Max. 3 loops - HTML 5 animations must not be high in CPU usage. - Video must include Pause, Play, Mute controls at minimum - 24 FPS minimum for video - Sound must be User initiated | JPG, PNG, GIF, HTML5, Tags | 0 - 999 | Yes | - Appears on the right side of content area inside the right sidebar rail of content area (top and/or bottom). - Standard IAB in-line placement | 2 business days | See Example | ||
| Half-Page | 300x600 | Desktop | 200KB | 2MB | - 30 sec length maximium - Max. 3 loops - HTML 5 animations must not be high in CPU usage. - Video must include Pause, Play, Mute controls at minimum - 24 FPS minimum for video - Sound must be User initiated | JPG, PNG, GIF, HTML5, Tags | 0 - 999 | Yes | - Appears on the right side of content area inside the right sidebar rail of content area. - Standard IAB in-line placement | 2 business days | See Example | ||
| Tower Unit | 300x1050 | Desktop | 200KB | 2MB | - 30 sec length maximium - Max. 3 loops - HTML 5 animations must not be high in CPU usage. - Video must include Pause, Play, Mute controls at minimum - 24 FPS minimum for video - Sound must be User initiated | JPG, PNG, GIF, HTML5, Tags | 0 - 999 | Yes | - Appears on the right side of content area inside the right sidebar rail of content area. - Standard IAB in-line placement | 2 business days | See Example | ||
| Skin Takeover | 1600x800 | Desktop | 200KB | - 30 sec length maximium - Max. 3 loops - HTML 5 animations must not be high in CPU usage. - Video must include Pause, Play, Mute controls at minimum - 24 FPS minimum for video - Sound must be User initiated | JPG, PNG, GIF, HTML5, MOV, MP4, PSD | 0 - 999 | Yes | - Appears on the left, right and top outer content areas of website. | If RankedBoost creates: 2 business days after receiving asset files. If Advertiser creates: 5 business days. | See Example |
Mobile Ads
Display ads seen by Mobile/Tablet devices.
| Advertisement Unit | Dimensions (Pixels) | Platform | Initial Load (Max) | Polite Load (Max) | Video / Animation | Acceptable Formats | Z-Index Range | Rich Media | Description | Lead Time | Examples | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mobile Rectangle (In-Content Area) | 300x250 | Mobile Tablet | 200KB | 600KB | - 30 sec length maximium - Max. 3 loops - HTML 5 animations must not be high in CPU usage. - Video must include Pause, Play, Mute controls at minimum - 24 FPS minimum for video - Sound must be User initiated | JPG, PNG, GIF, HTML5, Tags | 0 - 999 | Yes | - Appears near the top and varies of locations inside the content area - Standard IAB in-line placement for mobile | 2 business days | See Example | ||
| Mobile Banner | 320x50 or 320x100 | Mobile Tablet | 100KB | 300KB | - 30 sec length maximium - Max. 3 loops - HTML 5 animations must not be high in CPU usage. - Video must include Pause, Play, Mute controls at minimum - 24 FPS minimum for video - Sound must be User initiated | JPG, PNG, GIF, HTML5, Tags | 0 - 999 | Yes | - Appears at the top of content area | 2 business days | See Example | ||
| Sticky Anchor Ad | 300x50 or 320x50 | Mobile Tablet | 100KB | 300KB | - 30 sec length maximium - Max. 3 loops - HTML 5 animations must not be high in CPU usage. - Video is not allowed | JPG, PNG, GIF, HTML5, Tags | 0 - 999 | Yes | - Appears at the bottom of screen and scrolls with the user | 2 business days | See Example |
Video Ads
Video ads seen by Desktop/Tablet/Mobile devices before video content is played.
| Advertisement Unit | Dimensions (Pixels) | Platform | Initial Load (Max) | Polite Load (Max) | Video / Animation | Acceptable Formats | Z-Index Range | Rich Media | Description | Lead Time | Examples | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pre-Roll Video (In-Stream) | 16x9 Ratio, 1920x1080 maximium (fill to video player) | Desktop Tablet Mobile | - 30 sec length maximium - 15MB maximium video file size | MOV, MP4, VPAID 2.0, VAST 3.0 | 0 - 999 | No | - 15 or 30 second video advertisement that will play before the video content - Due to GDPR we have to site host all preroll videos that runs in EU territories | 2 business days | See Example |
Global Ad Requirements
Guidelines and requirements that applies to all ads.
| Video | Audio | CPU Usage | Distinguishing Ads | Tags | ||
|---|---|---|---|---|---|---|
| Video files should be provided in either MP4 or Quicktime MOV formats. Maximium of 30 second video play time. | All audio from advertisement must be user-initiated (user clicks to: mute/un-mute). The default state should be muted. | Advertisments are allowed a maximium average around 65% CPU usage (occasional spikes are allowed) during host initiated execution. | Advertisement space and ad unit content must be clearly distinguishable from the webpage content. The ad unit must have easy to see borders and not should not be confusing with page content. | 3rd party tags need to be https secured. We do not accept 3rd party ad tags built in Flash. Trackers that gather a user’s personal data are not allowed. |
